REDEVELOPMENT AGENCY AND CITY OF FREMONT, CA
Central Business District RFP for Downtown Plan and Development Evaluation: Centerville and Irvington
Fremont, CA

Project: Downtown Plan Scoping and Consultant Selection Development Concept Plan Evaluation
Scale: Downtown and Two Redevelopment Areas
Date: 1998-1999
Role: Consultant to Community Development Director; Consultant to Redevelopment Director

Alison Kendall of Kendall Planning + Design was hired by the Community Development Director to prepare a Request for Proposals to select a consutlant team for a Downtown Plan for the Central Business District of Fremont. Among the challenges for the plan was the creation of a sense of place in an auto-dominated business district far from the City’s five historic neighborhood centers. The conultant required innovation and tact in reconciling the interests of many long time business interets and developing and implementable plan.

Later, KPD was retained by the newly appointed Redevelopment Director to evaluate several mixed use development proposals for two key Redevelopment Areas: Irvington and Centerville. Both proposals included substantial amounts of mixed use development, structured parking, retail office and some housing in development types which had rarely been built in Fremont at the time. Ms.Kendall evaluated the urban design qualities of the proposals, the compatibility of the uses as included on the site, and the capability of the developers in the teams to execute the proposed projects.

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